Certificate in Digital Marketing (CDM)

Digital Marketing Course
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(3 months)

Enhance Your Digital Skills, Join Nexop Academy’s Certiifcate Digital Marketing Course In Guwahati With Placements At Affordable Fees.
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Certificate in Digital Marketing (CDM)


“Unlock the Power of Digital Marketing with Nexop Academy’s 3-Month Intensive Course!

Ready to take your marketing skills to the next level? Dive into the world of digital marketing and gain expertise in SEO, social media, content strategy, and more. Our comprehensive 3-month program is designed to equip you with the latest tools and strategies to thrive in the digital age. Join us and start your journey towards becoming a digital marketing pro today!”

Course content

• Introduction
• Understanding how marketing works
• B2B Vs B2C marketing
• Branding
• Introduction to online market research

• Introduction to DM
• Growth of DM
• Understanding DM channels
• Types of DM
• How Digital Marketing strategy works

• Introduction to Digital Tools
• Design Fundamental Principles & Elements
• Images and Post Creation Platforms
• Creative Post Sizes and Ad Sizes
• GIF / Animated post Creation
• Video Creation
• Practical Assignment

  • Social Media Channel Setup and Optimization - Facebook, LinkedIn Page creation & Optimization
    • Instagram, Twitter Account Creation & Optimization
    • Facebook Automatic Messages Setup
  • Facebook Business Manager Setup
  • Facebook & Insta Newsfeed & Story Post Creation
  • Community Building Strategies
    Facebook Groups Creation & Management
  • Twitter Lists Creation
  • Online Reputation Management

• Facebook & other Social Media Ad Account Setup
• Objective based Campaign Creation and Management
• Audience and Demographics Targeting.
• Bid Strategy Development
• Ads Optimization & Tracking
• Pixels Setup, Audience Creation
• Facebook Remarketing
• Assignment

•  Introduction to Lead Gen Campaign
• Campaign Planning
• Audience & Demographics Targeting Landing Page Creation
• Forms Creation
• Privacy Policy setup and Creation
• Practical Assignment

• Understanding Social Media Analytics
• Facebook and Instagram Insights
• Twitter Analytics
• LinkedIn Analytics

• Introduction to Blogging
• Create your own Blog
• Blogging Assignment

• Introduction to SEO, SEO Terminology,
• Competitor Research / Market Research
• Introduction to keywords & Keyword Research
• Website SEO Audit
• On-Page Optimization
• (Title, Tags and Content      Optimization)
• Off-Page Optimization (including   Backlinks Creation)
• GMB Google My Business
• Practical Assignment

• Introduction To Google Adwords
• Adwords Account Creation
• Understanding Different Campaign Types Introduction to Google Analytics
• Account Setup, Analytics Code Setup and Goals Setup
• Practical Assignment

• Introduction to Search Ad
• Keyword Analysis & Search Ad Campaign Creation
• Audience, demographics Targeting
• Ad Content, Ad Copies Creation
• Bid management
• Call Only Campaign
• Conversion Tracking Analytics - KPI's and Metrics
• Campaign Analysis Optimization
• Practical Assignment

Tools you will be trained on

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